FairPrice

Prior to my first full-time job, I'd freelance at Hogarth Worldwide as a writer for FairPrice. Whilst there, I wrote copy for a range of their sub-brands, from FairPrice Finest, Warehouse Club, to FairPrice Xtra and more.

Here you'll find a collection of my favourite works with them.

Client

NTUC FairPrice

Role

Copy

Team

Various; Art

⋆˙⟡ Digital Catalogue for Warehouse Club ⟡˙⋆

Copy samples have been extracted for easier viewing.

If you would like to read the full catalogue, please find it here.

⋆˙⟡ CNY eDMs for Xtra & Finest ⟡˙⋆

While the two eDMs are on the same topic,

different tones and choice of words were used in consideration of the respective brand's identity and audience.